Triumph

Create a piece of communication that promotes Triumph’s bra fitting service

Typical POS elements we produce for a standard promotional kit include: 

• A4/A3 tent cards – perfect for placing on tops of stands in store and on till/display counters.

• Product swing tickets/garment stickers – for display over the neck of the lingerie hanger. The stickers would stick to the actual garment.

• Floor free standing display option – typically we have used lifesize strut cards/toblerones to promote the message. This element can also provide the retailer with a window solution if they have allocated one for the promotional message (varies between different retailers).

• Promotional flyers – A5 size to hand out in departments or in store.

Your creative concept must be able to scale to contexts beyond Point of Sale and we would also like to see how you think it can come to life elsewhere. For example, you might want to consider how things scale online or how advertising local to stores would work. How you approach bringing your idea to life more broadly is entirely up to you.

We are very open to new innovative ideas, so long as the fitting message is conveyed in an approach that will appeal to the target audience.

We would like customers to instantly recognise Triumph as the first choice for fitting. We already have an active training schedule in place for new and existing staff, so can be confident that the fitting is of a high standard across the board – this should be reflected in your communication.

Historically Triumph have used model photography to convey the fitting message, however you are welcome to explore how we can move on from this, and look at other methods such as illustration. 

CopyRequirements

In the project pack you will find a couple of previous examples of our fitting communication, so feel free to use the copy from this. Alternatively if as part of your concept you think of a ‘fitting’ strapline, or alternative wording which sits well within your concept then please do use this.

Analysis of the brief.

The words that I don’t really understand within this brief are ‘swing tickets/garment stickers’ It says here that they are for display over the beck of the lingerie hanger and the stickers will actually stick to onto the garment. To find the answer to this if I choose to do this brief, I will go into lingerie shops and see how they have done this.  

The parts that I must to do this project are the points that I have listed above. I have also put there the parts where it talks about the copy requirements. The boundaries that this brief has are quite open. There is room to explore other methods with the advertising “Historically Triumph have used model photography to convey the fitting message, however you are welcome to explore how we can move on from this, and look at other methods such as illustration.”There are not any other choices within this brief; I think that the selection of POS elements that this brief has is already good without adding a choice, there is only certain things you can do to promote a perfect bra fitting.  The submission guidelines are all found on the YCN online at: http://awards.ycnonline.com/submission-guidelines/ To start work on this brief I am going to do some further research into the company of Triumph. I am going to go out and do some research in shops also, which will help me in the way that they already advertise in shops and also other bra fitting services, how they try and convince customers to come in and get fitted, there will be a certain choice of words, these have been given already within the pack, but there is also room to change these words if they fit in with my work.