Package the perfect M&S picnic
The creative challenge
Your brief is to create the ultimate picnic pack. It could be themed around a type of picnic or event, or around the type of food included eg. a romantic first date or anniversary picnic, a Spanish picnic, a picnic for an open air classical concert, a foodie’s gastro picnic etc. You should include everything needed for the perfect picnic: food (sweet and savoury), drinks, cutlery, plates, napkins etc. Think about the occasion, then devise the menu and decide on the physical packaging for all the food items and design of each item. Consider the overall carrier. It could be a picnic hamper, a cool bag or even just a cardboard box, but it will also need to be designed within the theme. Consider physical packaging; your design needs to be fit for purpose while creating minimal waste/refuse. The customer should feel like this is a fantastic treat and that M&S have thought of everything to make the occasion perfect.
The part in
this brief that I don’t really understand is where it says “Consider
physical packaging; your design needs to be fit for purpose while creating
minimal waste/refuse.’ I don’t understand what it means by physical packaging.
To solve this I would do research into other purpose build picnic boxes. Not necessarily
from M&S, but from other places too. They would all have similar types of
ways of making as minimal packaging as possible to seem environmentally
friendly.
The parts in the brief that you must do are ‘Your brief is to create the ultimate picnic pack. It could be themed around a type of picnic or event, or around the type of food included eg. a romantic first date or anniversary picnic, a Spanish picnic, a picnic for an open air classical concert, a foodie’s gastro picnic etc. You should include everything needed for the perfect picnic: food (sweet and savoury), drinks, cutlery, plates, napkins etc. Think about the occasion, then devise the menu and decide on the physical packaging for all the food items and design of each item. Consider the overall carrier. It could be a picnic hamper, a cool bag or even just a cardboard box, but it will also need to be designed within the theme.’
There are rules within the brief, one of them to be to include the M&S logo. There has been other parts listed in the brief where they have asked me to consider other parts, such as ‘Bear in mind that M&S is a brand which is known for Quality, Value and Trust’ and ‘Consider print process and number of colours – all packaging should be printed from a maximum of six colours per item. Consider whether you will use four colour process (plus two specials if needed) or all specials.’
There aren’t really many choices in this brief, there are small choices to make, such as the way you design but there is limits within what you can do. There are guidelines, which I will need to follow.
To start work on this brief I will do specific research and then look into current M&S packaging designs that already exist, so that I can stay true to the M&S theme.
The parts in the brief that you must do are ‘Your brief is to create the ultimate picnic pack. It could be themed around a type of picnic or event, or around the type of food included eg. a romantic first date or anniversary picnic, a Spanish picnic, a picnic for an open air classical concert, a foodie’s gastro picnic etc. You should include everything needed for the perfect picnic: food (sweet and savoury), drinks, cutlery, plates, napkins etc. Think about the occasion, then devise the menu and decide on the physical packaging for all the food items and design of each item. Consider the overall carrier. It could be a picnic hamper, a cool bag or even just a cardboard box, but it will also need to be designed within the theme.’
There are rules within the brief, one of them to be to include the M&S logo. There has been other parts listed in the brief where they have asked me to consider other parts, such as ‘Bear in mind that M&S is a brand which is known for Quality, Value and Trust’ and ‘Consider print process and number of colours – all packaging should be printed from a maximum of six colours per item. Consider whether you will use four colour process (plus two specials if needed) or all specials.’
There aren’t really many choices in this brief, there are small choices to make, such as the way you design but there is limits within what you can do. There are guidelines, which I will need to follow.
To start work on this brief I will do specific research and then look into current M&S packaging designs that already exist, so that I can stay true to the M&S theme.
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