Get fruity, make people smile and kick start your career
Brief 1
Make us famous.
Create a campaign that communicates 3 simple things: our brand name, what our drinks look like and that our drinks are choc-full of natural, tasty, fruitiness. And do all this in a way that is unique, memorable and makes people laugh.
Brief 2
Fruit not sugar.
We asked some people if they like their soft drinks to have lots of added sugar in them and they said no. No surprises there, then. Of course, we don’t add any sugar to our drinks – nada de nada, niente di niente, absolutely zilch.
Analysis of the brief.
The part in the feel good brief that I don’t
understand is the ‘Tone of voice’ I don’t really get what they mean by one of
voice. I think that what they mean is the way that the text on the pieces is
perceived and understood by the consumer.
The parts that I must do in this brief if I choose to do it is one of two things. There is a choice of briefs to do here. Brief 1 is: Make us famous. Create a campaign that communicates 3 simple things: our brand name, what our drinks look like and that our drinks are choc-full of natural, tasty, fruitiness. And do all this in a way that is unique, memorable and makes people laugh. And brief 2 is: Fruit not sugar.
The parts that I must do in this brief if I choose to do it is one of two things. There is a choice of briefs to do here. Brief 1 is: Make us famous. Create a campaign that communicates 3 simple things: our brand name, what our drinks look like and that our drinks are choc-full of natural, tasty, fruitiness. And do all this in a way that is unique, memorable and makes people laugh. And brief 2 is: Fruit not sugar.
We asked
some people if they like their soft drinks to have lots of added sugar in them
and they said no. No surprises there, then. Of course, we don’t add any
sugar to our drinks – nada de nada, niente di niente, absolutely zilch.
Within this brief there are a few boundaries and rules in the creative requirements, this is: Often the best ideas have the potential to work across all manner of channels. Do consider all types of new and traditional media, including on-pack and even point of sale if you want to. You may also have noticed that we’re big fans of digital, spending time with our Facebook and Twitter families and spreading our message virally. The idea is to spread the word, so talking to consumers directly can’t be a bad idea. Feel free to incorporate the Feel Good Drinks logo and images of our bottles into your work where appropriate. For this work, we’d like you to focus on our small bottle still and sparkling juice drinks. Images of these can be found in the brief’s project pack.
To start work on this brief I would do initial research of finding out about the brand more. I would buy a bottle of the juice to look at the bottle design in more detail to see what is already included information wise on the bottle cover. This way I can decide how I would like to change to designs to include the brief description that I decide to go for.
Within this brief there are a few boundaries and rules in the creative requirements, this is: Often the best ideas have the potential to work across all manner of channels. Do consider all types of new and traditional media, including on-pack and even point of sale if you want to. You may also have noticed that we’re big fans of digital, spending time with our Facebook and Twitter families and spreading our message virally. The idea is to spread the word, so talking to consumers directly can’t be a bad idea. Feel free to incorporate the Feel Good Drinks logo and images of our bottles into your work where appropriate. For this work, we’d like you to focus on our small bottle still and sparkling juice drinks. Images of these can be found in the brief’s project pack.
To start work on this brief I would do initial research of finding out about the brand more. I would buy a bottle of the juice to look at the bottle design in more detail to see what is already included information wise on the bottle cover. This way I can decide how I would like to change to designs to include the brief description that I decide to go for.
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